Yahoo Launching Site for Women

Satheesh C B | Monday, March 31, 2008 | 0 comments

Yahoo Inc. is launching a new site for women between ages 25 and 54, calling it a key demographic underserved by current Yahoo properties.
Amy Iorio, vice president for Yahoo Lifestyles, said internal research also shows women are looking for a site to aggregate various content and communications tools.
"These women were sort of caretakers for everybody in their lives," she said. "They didn't feel like there was a place that was looking at the whole them - as a parent, as a spouse, as a daughter. They were looking for one place that gave them everything."
Yahoo is entering a market already served by Glam Media Inc. and iVillage, a unit of General Electric Co.'s NBC Universal. It is Yahoo's first site aimed at a single demographic, although other Yahoo sites like Finance and Sports already draw specific audiences.
With Shine, Yahoo plans to expand its offerings in parenting, sex and love, healthy living, food, career and money, entertainment, fashion, beauty, home life, and astrology.

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Shine from Yahoo!

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