Recently Google announced the introduction of its own short URL service.Google URL shortener is not a stand-alone service; you can't use it to shorten links directly. Currently, Google URL Shortener is only available from the Google Toolbar and FeedBurner
However there are other two easy ways to shorten URLs with Goo.gl without having to use the toolbar
1.You can use this service to shorten any URL.http://gaigalas.net/lab/googl .Just paste the URL you want shortened and click the “Shorten” button.
2.goo.gl shortener is an extension for Chrome , which allows you to shorten the current website URL with the new Google URL Shortener service : Google Short URL Google Chrome extension